Event Details

In a world where reputation is everything, creativity helps businesses improve their brand behaviour and recognition. Illustrated with creative solutions that understand consumer behaviour, think differently and challenge assumptions, BritCham China is delighted to invite Wendy Choy, Director at MerchantCantos, and Cristie Zhao, CEO at Reso Communications, who will share how big and small companies are innovating in their approach to corporate communications not only externally, but with investor and internal communications too.


4:30 PM - 5:00 PM
5:00 PM - 5:30 PM
Presentation by Cristie
5:30 PM - 5:45 PM
5:45 PM - 6:30 PM
Presentation by Wendy
6:30 PM - 6:45 PM
6:45 PM - 7:15 PM


  • Wendy Choy (Director of MerchantCantos)

    Wendy Choy

    Director of MerchantCantos

    Wendy is a Director in Hong Kong for MerchantCantos-- Brunswick’s creative communications agency. She brings with her over ten years’ experience advising global and regional communications for corporate, financial services and consumer brands.

    Wendy was previously the Lead for Media and Marketing Communications for SMRT, a Singapore transportation company, where she managed integrated campaigns, mobile applications, brand refresh and revamp of the company’s website and intranet. Before that, she held account servicing and planning roles with Ogilvy Public Relations, Finsbury and FTI in Hong Kong, as well as with Ogilvy in Singapore, and Yangon, where she was part of the pioneer team that set up the emerging market’s agency offering.

    Wendy’s clients have included AIA, Best Inc, BlackRock, COFCO, Diageo, HK Museum of Art, Jardines, Shanda Group, Sands China, Unilever, UPS, and WTT.

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  • Cristie Zhao (CEO of RESO Communications)

    Cristie Zhao

    CEO of RESO Communications

    Cristie started her communication career with Mercedes- Benz in New York and came to China in 2011 with Fleishman Hillard, where she oversaw multiple luxury, automobile and lifestyle brands as an account executive. In 2018, she established RÉSO Communications which is a communication agency that provides hands-on strategic counsel for brands in all areas of marketing communications, branding, media and content creation. Our goal is to assist brands from the inside by building a customized blueprint for future success

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BritCham Members
Standard Price RMB 100
Standard Price RMB 200


The British Centre

1001 China Life Tower, 16 Chaoyangmenwai Dajie
Beijing, China

If you have any questions please contact Rachel Tsang

Contact Organizer

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