Why is Africa so Important to China?

Development Reimagined, with the support of 5 key partners - the China Africa Business Council, the British Chamber of Commerce, the World Economic Forum and Ethiopian Airlines, as well as the Hunan Province Department of Commerce, has invited 7 leading African brands/companies to participate in a pioneering China Market Entry Bespoke Program, starting in Beijing on June 24th.

The African brands invited sit within various sectors such as lifestyle, fashion, jewellery, and skincare, and come from a broad range of African countries (e.g. Nigeria, Tanzania, Ethiopia, Rwanda, etc). All the brands have a strong sustainability component to their business models, with a strong dedication to cutting poverty and promoting ethical business practices through their supply chains. Many of them are already selling in the U.S. and Europe.

We invite you to join us as we meet these companies, learn about their history and their exciting plans for the future. We will also explore critical geo-political China-Africa trade issues and the nature of the booming China-Africa trade.