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Fraser Deas (Head of Education Services at British Council China)

Fraser Deas

Head of Education Services at British Council China

Fraser is the Head of Education Services at the British Council China, based in Beijing. In his role he supports UK education providers with their international work in China, delivering bespoke marketing and research services to grow their brand, recruit students and develop international partnerships. Prior to joining the British Council four years ago, Fraser was the Marketing Manager at an education start-up company in Zhuhai, China. Fraser first came to China when he completed a one year exchange programme at Nanjing University, as part of his Chinese Studies degree with the University of Sheffield.

Billy Huang (Director of Consumer Marketing, Communication and Social Impact at LinkedIn China)

Billy Huang

Director of Consumer Marketing, Communication and Social Impact at LinkedIn China

Billy Huang is the director of consumer marketing, communication and social impact of LinkedIn China. He joined LinkedIn in July 2015 as a key member to unveil LinkedIn China’s 1.0 strategy and took the helm to help the company steer into a new chapter of 2.0 after MSFT’s acquisition. Billy oversees LI China’s consumer marketing, branding, social impact and is responsible for company’s internal and external communication. He is also the chairman of LinkedIn China’s culture committee and rotating lead for APAC’s crisis management.

Prior to LinkedIn, Billy was the director of communication of Amazon China (Kindle sector). As the first communication head and a key forerunner of Kindle business, he successfully managed to launch Kindle service and devices in China collaborating with other key functions. In his 3+ years’ post with Amazon, Billy worked intimately with GR, legal and content team to forge a digital ecosystem centered by Kindle business under a highly regulated environment around digital content. Billy and team successfully landed Kindle store, 10+ e-reader and Kindle Fire devices and has achieved overwhelmingly positive reputation amongst consumers, readers, authors and publishing industry in his tenure with Amazon.

Before Amazon, Billy has solid working experience with global leading communication agencies such as Burson-marstellar and Webber-Shandwick etc. as leader of high tech industry. His clients’ portfolios includes MSFT, Schneider, Nokia, HP etc. Billy also worked with two 500 fortune companies - AIG and Nokia at early stage of his career journey.

As a communication and marketing veteran in high tech industry, Billy has accumulated profound experience and insight on B2C and B2B marketing and crafted a series of local adaptive training courses for marketers and communicators. Such as “find souls in your communication”, “how to market in regulated environment”, “consider culture context in your communication”, “find your way in multiple stakeholders”, “Manage crisis in APAC” etc.

Professor Martin Lockett (Dean at NUBS China)

Professor Martin Lockett

Dean at NUBS China

Professor Martin Lockett’s career brings together the academic and business worlds. After 13 years’ research and teaching in leading universities (Cambridge, Open University, Imperial College, Oxford), he spent 16 years in a variety of senior business roles including general management, strategy consulting, business development, and management of major change programmes. This included experience in Europe, Asia, US, Middle East and Africa. He then moved back to the academic world where he became Global Dean, Academic Development at Ashridge/ Hult International Business School.

In 2017, he moved to his current role as Dean of the Faculty of Business at the University of Nottingham Ningbo China. He has researched Chinese management and the Chinese economy over the past 40+ years. His current work is on transnational higher education, Chinese culture and management, and innovation in China. He is an Investment Ambassador for Ningbo and holds the city’s Camellia Award.

Suzanna Tan (Executive Coach at Coaching St)

Suzanna Tan

Executive Coach at Coaching St

Suzanna Tan has a 25 year financial services career in senior management roles across stockbroking, retail banking and accountancy. She is an Accredited Executive Coach (Association for Coaching) and Registered Career Development Professional (Career Development Institute) specialising in executive, career and leadership coaching and facilitation for managers and university students. She just published her first book to help Chinese students know how to optimise their UK university experience to thrive academically, emotionally and socially so they can do what’s required to get a head start in their careers. It’s already being deemed as an essential resource by former students and university career practitioners.